New Chartered Digital Marketing Certification Course in Africa and the Middle East

New Chartered Digital Marketing Certification Course for ambitious professionals from Africa and the Middle East. Course is cutting-edge with hype-free content, actionable information and practical guidance. The first cohort will join the Chartered Digital Marketing Certification Course in Nairobi in December. In 2017 the course is offered at selected locations in the Middle East and [...]

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Marketing automation interview with Greg Blazewicz from SalesManago

Marketing automation spotlight: Greg from SalesManago

  • State of Email Marketing 2016

Email Marketing Survey and Report 2016

New email marketing study reveals interesting numbers.

  • Michael Leander

Marketing masterclass ACE at DialogSummit

ACE Masterclass in Frankfurt, Germany. Focus on better integration between content marketing, marketing automation and email marketing.

  • Michael Leander Loyalty Speaker

Loyalty – it is not what you think

Have conversations about customer loyalty taken a wrong turn?

  • dormant customers

Programmatic advertising: how to engage dormant customers

How to win back dormant customers. Interview with Lothar Krause, Sociomantic.

  • b2b marketing videos

B2B marketing videos doesn’t have to be boring

B2B marketing videos are often technical and boring. But they don't have to be. These examples from AkzoNobel proves that B2B marketers too can create compelling and engaging videos.  At a speaking engagement with AkzoNobel, I learned about the videos you are about to see. All three are great examples of what B2B marketers can do with [...]

  • marketing trends predictions

Marketing trends 2016 – forget expert predictions and do this instead

A look at marketing trends for the coming year. Keyword: focus on your marketing foundation

  • Marketing automation guide

Marketing automation guide: Getting started

Marketing automation guide: quick start to get your thought processes going

  • loyalty rewards programme

Loyalty marketing and loyalty rewards programme trends

Rajesh Garg from Landmark Group discusses loyalty rewards trends in retail.

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