Monthly Archives: November 2011

  • colorful silos

Three Things You Need to Do to Avoid Failure With Your Siloed Marketing Instrument Focus

Are you making the mistake of siloing your marketing efforts?

  • michael_leander_turismo_pt

Interviewed by Olivier Soares from Turismo 2.0: Tourism Marketing talk

Recently I was interviewed by Olivier Soares from Turismo 2.0 during a visit to Portugal. We had a talk about marketing and marketing in tourism. Here is the result.* Olivier Soares is a very capable expert in tourism and destination marketing. He picked up on the article I wrote recently titled Tourism Marketing - Is [...]

  • facebook-marketing-webinar-michael-leander

Slides fra CA Facebook Web seminar med kommentarer

CA arrangerede et web seminar om Facebook markedsføring for medlemmer og andre interesserede. Hårdt presset af sygdom og med intermistisk udstyr holdt jeg indlægget fra Lissabon. Her er præsentationen med nogle få kommentarer. Takket være CA's indsats for at tilføre medlemmer viden og inspiration kom dette web seminar istand. Med flere end 300 tilmeldte var [...]

  • rodirect group hug sm

RODIRECT 2011 in Bucharest – slides and video excerpts

The RODIRECT direct marketing conference organized by ARMAD took place in Bucharest on 2 November. Below you will find slide decks and comments. Some 60 Romanian marketing professionals registered to attend the RODIRECT conference on 2 November 2011. The conference had presenters such as Mathilde Fiquet from FEDMA in Belgium, Axel Wallin from ROI Division [...]

  • romanian direct marketing rodirect

Report and slides from Rodirect Masterclass in Bucharest

The Rodirect 2011 took place from 1 to 3 November in Bucharest, Romania. Michael Leander delivered an email marketing and social media marketing masterclass on the first day. Organized by ARMAD, it was sponsored by Wellington IT, Mediapost Hitmail and Proximity Romania. Some 30 Romanian professional marketers including client side folks from Adidas, Mercedes, Studio [...]

  • mobile apps with sebastian vaduva

Mobile apps talk with Sebastian Vaduva from Appscend

Just back from Bucharest, I am happy to post this interview with mobile marketing expert Sebastian Vaduva from Appscend. Mobile apps is an interesting area that offer new opportunities for marketers. After the successful RODIRECT conference in organized by ARMAD sponsored by Wellington IT and Mediapost Hitmail with support from Proximity Romania, iLeo and Syscom [...]

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