Monthly Archives: December 2011

3 Voices Strategy Revealed for the First Time: Video with Jonathan Winch

2017-01-05T14:58:21+00:00

Jonathan Winch is the co-author of The Death of Propaganda - a new book particularly relevant for B2B marketers. In this interview with Michael Leander he reveals what the 3 Voices Strategy is all about and why it is important. Stay tuned for more information about the 3 Voices Strategy framework - subscribe to thje [...]

3 Voices Strategy Revealed for the First Time: Video with Jonathan Winch 2017-01-05T14:58:21+00:00

IOETI E-Marketing & E-Tourism Conference in Cairo – slides, pictures and comments

2017-01-05T14:58:22+00:00

The IOETI E-Marketing & E-Tourism Conference took place in Cairo on 18-19 December. Michael Leander's presentation slides are below along with pictures and comments. Fantastic conference for e-marketing and e-tourism and the customer experience industry that serves tourists and travelers. IOETI did a great job of attracting important representatives from the tourism industry in Egypt. [...]

IOETI E-Marketing & E-Tourism Conference in Cairo – slides, pictures and comments 2017-01-05T14:58:22+00:00

AdWords dilettanter i Danmark konverterer dårligt: marketing penge er spildt

2017-11-30T11:23:42+00:00

Annoncering ved brug af Google Adwords er en flerstrenget process, hvis du vil have effekt og value for money. Det har mange danske virksomheder ikke forstået. Værst er at reklamebureauer, der bruger Adwords, ikke ser ud til at være egnede til at rådgive kunder. Artiklen her er motiveret af en Google søgning jeg foretog idag. [...]

AdWords dilettanter i Danmark konverterer dårligt: marketing penge er spildt 2017-11-30T11:23:42+00:00

Creating a culture of experimentation is a critical success enabler for social media

2017-11-30T11:22:28+00:00

For years I have been talking about how "Failure is a huge part of your success" and the importance of creating a culture of experimentation. Now a North American study conducted by Booz & Company with Buddy Media confirms that North American marketers "gets it". 88% says that creating a culture of experimentation is a [...]

Creating a culture of experimentation is a critical success enabler for social media 2017-11-30T11:22:28+00:00

Zero Moment of Truth – a change in consumer and business buyer behavior

2017-01-05T14:58:22+00:00

Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping. Google has written a fine whitepaper on what they call ZMOT - Zero [...]

Zero Moment of Truth – a change in consumer and business buyer behavior 2017-01-05T14:58:22+00:00