Monthly Archives: December 2011

IOETI E-Marketing & E-Tourism Conference in Cairo – slides, pictures and comments

The IOETI E-Marketing & E-Tourism Conference took place in Cairo on 18-19 December. Michael Leander's presentation slides are below along with pictures and comments. Fantastic conference for e-marketing and e-tourism and the customer experience industry that serves tourists and travelers. IOETI did a great job of attracting important representatives from the tourism industry in Egypt. [...]

Zero Moment of Truth – a change in consumer and business buyer behavior

Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping. Google has written a fine whitepaper on what they call ZMOT - Zero [...]

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