Monthly Archives: January 2012

Loyalty marketing: This airport gets it right – finally !

2017-01-05T14:58:21+00:00

Are you one of those whom think that internet in airport should be free and easily accessible? I know I am - and for other reasons that you would think. Now finally an airport gets the offering right and ties it in with a loyalty programme. As a frequent traveler I am quite keen on [...]

Loyalty marketing: This airport gets it right – finally ! 2017-01-05T14:58:21+00:00

Andy Owen’s presumptions are wrong and illegal: email permission marketing

2017-11-30T11:24:40+00:00

I have no bones to pick with copywriter Andy Owen. On the contrary I think he is one to watch in the direct marketing space. One who can teach you valuable lessons. But don't ask him for advice on permission marketing or you might "go to jail". (English is not my native language hence my [...]

Andy Owen’s presumptions are wrong and illegal: email permission marketing 2017-11-30T11:24:40+00:00

The state of marketing in Iran – Iran Tour Series

2017-01-05T14:58:21+00:00

Michael Leander spent a week in Teheran where he spoke at two conferences. This is another entry in the Iran Tour Series where Michael Leander shares some of his Iranian experiences On one of the days off, Michael Leander went for a walk with fellow speaker Jacques de Villiers. Jacques is from South Africa and [...]

The state of marketing in Iran – Iran Tour Series 2017-01-05T14:58:21+00:00

John Boghossian talks to Michael Leander in Teheran – Iran Tour Series

2017-01-05T14:58:21+00:00

John Boghossian is an Iranian marketing expert, trainer and consultant. The author of several best selling marketing books in Farsi, he is one of a handful of marketers who shape the future of marketing in Iran. During my one week trip to Teheran, I was lucky to sit down and have a talk with John [...]

John Boghossian talks to Michael Leander in Teheran – Iran Tour Series 2017-01-05T14:58:21+00:00