Monthly Archives: February 2012

  • TED speaker Rory Sutherland Lessons from an Adman

Rory Sutherland TED talk: Life lessons from an ad man

Rory Sutherland's famous talk from TED "Life lessons of an adman" is right here with more interesting links

  • preference test ba and va

Web test: British Airways vs. Virgin Atlantic who has the best first class product page?

Designing a compelling product page is a critical part of converting visitors to buy. In this web test I looked at how well product pages for first class flights from British Airways and Virgin Atlantic compared. If you don't have time to read now - go here to get the 360 Degree Dialogue Brief for [...]

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