Marketing studies

New Chartered Digital Marketing Certification Course in Africa and the Middle East

New Chartered Digital Marketing Certification Course for ambitious professionals from Africa and the Middle East. Course is cutting-edge with hype-free content, actionable information and practical guidance. The first cohort will join the Chartered Digital Marketing Certification Course in Nairobi in December. In 2017 the course is offered at selected locations in the Middle East and [...]

B2B marketing videos doesn’t have to be boring

B2B marketing videos are often technical and boring. But they don't have to be. These examples from AkzoNobel proves that B2B marketers too can create compelling and engaging videos.  At a speaking engagement with AkzoNobel, I learned about the videos you are about to see. All three are great examples of what B2B marketers can do with [...]

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