Marketing studies

Which is the most effective marketing instrument?

2017-11-19T20:07:03+00:00

A look at response rates vs. cost per order or cost per lead It is impossible to count the number of times I have overheard smart marketing agency type people or cool client side marketing people discuss response rates. Or the number of times I have overheard email marketers talk about how cheap email marketing [...]

Which is the most effective marketing instrument? 2017-11-19T20:07:03+00:00

Zero Moment of Truth – a change in consumer and business buyer behavior

2017-01-05T14:58:22+00:00

Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping. Google has written a fine whitepaper on what they call ZMOT - Zero [...]

Zero Moment of Truth – a change in consumer and business buyer behavior 2017-01-05T14:58:22+00:00
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