CMO Talk: How to increase customer retention and how to improve data driven marketing through profilingMichael Leander
Designing a compelling product page is a critical part of converting visitors to buy. In this web test I looked at how well product pages for first class flights from British Airways and Virgin Atlantic compared.
If you don’t have time to read now – go here to get the 360 Degree Dialogue Brief for […]
Are you one of those whom think that internet in airport should be free and easily accessible? I know I am – and for other reasons that you would think. Now finally an airport gets the offering right and ties it in with a loyalty programme.
As a frequent traveler I am quite keen on […]
Now that most corporations are dealing very efficiently with email spam, social media spam is next. Here is a quick look into what professional spam in social media platform Twitter looks like.
Today I was doing some routine work in one of my social media campaign management tools where I stumbled upon around 15 Tweets. What […]