My point of view

Web test: British Airways vs. Virgin Atlantic who has the best first class product page?

2017-01-05T14:58:21+00:00

Designing a compelling product page is a critical part of converting visitors to buy. In this web test I looked at how well product pages for first class flights from British Airways and Virgin Atlantic compared. If you don't have time to read now - go here to get the 360 Degree Dialogue Brief for [...]

Web test: British Airways vs. Virgin Atlantic who has the best first class product page? 2017-01-05T14:58:21+00:00

Loyalty marketing: This airport gets it right – finally !

2017-01-05T14:58:21+00:00

Are you one of those whom think that internet in airport should be free and easily accessible? I know I am - and for other reasons that you would think. Now finally an airport gets the offering right and ties it in with a loyalty programme. As a frequent traveler I am quite keen on [...]

Loyalty marketing: This airport gets it right – finally ! 2017-01-05T14:58:21+00:00
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