Social Media Marketing

Creating a culture of experimentation is a critical success enabler for social media

2017-11-30T11:22:28+00:00

For years I have been talking about how "Failure is a huge part of your success" and the importance of creating a culture of experimentation. Now a North American study conducted by Booz & Company with Buddy Media confirms that North American marketers "gets it". 88% says that creating a culture of experimentation is a [...]

Creating a culture of experimentation is a critical success enabler for social media 2017-11-30T11:22:28+00:00

How often should you be posting messages on your Facebook page?

2017-01-05T14:58:22+00:00

It is funny, but true. Marketers have the weirdest preconceived ideas about the Facebook posting frequency. This article asks and answers the 5 most important questions for deciding on your frequency of posting to Facebook and other social media networks. Let me start by asking some simple, but important questions about frequency of your posts [...]

How often should you be posting messages on your Facebook page? 2017-01-05T14:58:22+00:00

Gone was my enthusiasm and so the leads that I had come to love

2017-01-05T14:58:22+00:00

It was with great enthusiasm that I ventured into the fascinating new world of social network advertising. A lead-generation-addict by heart, Facebook advertising became the love of my marketing life. And this is the story of a marketing love relationship gone bad. The social networking hunting grounds were completely virgin market to me in early [...]

Gone was my enthusiasm and so the leads that I had come to love 2017-01-05T14:58:22+00:00

Social Media Marketing Day @Your Desk 11 April 2011

2017-01-05T14:58:22+00:00

Here is a short video I did to introduce the #100 Social Media Marketing Day @Your Desk. The event takes place on April 11 - it is organized by Markedu and free to attend. The video was done in one take as I wanted to test a new video service called Screenr.com - pretty neat [...]

Social Media Marketing Day @Your Desk 11 April 2011 2017-01-05T14:58:22+00:00
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