Testing marketing

Tips to convert more visitors to action – work on your call to action button copy

2017-01-05T14:58:20+00:00

Let me ask you this: do you think you can convert more visitors to action simply by changing the copy in your call to action button? The answer is YES, it is highly likely that you can. Read on to learn how. If you have attended my Email Marketing Masterclass, any of my Digital Marketing [...]

Tips to convert more visitors to action – work on your call to action button copy 2017-01-05T14:58:20+00:00

Web test: British Airways vs. Virgin Atlantic who has the best first class product page?

2017-01-05T14:58:21+00:00

Designing a compelling product page is a critical part of converting visitors to buy. In this web test I looked at how well product pages for first class flights from British Airways and Virgin Atlantic compared. If you don't have time to read now - go here to get the 360 Degree Dialogue Brief for [...]

Web test: British Airways vs. Virgin Atlantic who has the best first class product page? 2017-01-05T14:58:21+00:00