- Speaking topics
- Marketing Speaker Testimonials
- Speaking here
- The Mind-Box Blog
You are here: Home / Facebook marketing / What is a good Engagement Rate on a Facebook Page? Here is a benchmark for you
What is a good Engagement Rate on a Facebook Page? Here is a benchmark for you
While marketers may have different purposes for engaging their audience with a Facebook Page, most should be interested in knowing how engaging their content is. You need engagement to convert your audience to action.
Facebook engagement rate is measured in interactions. On a Facebook Page that translates into likes and/or comments as well as shares of your posts.
Lots of attendees at the Social Media Marketing Masterclass, keynotes or workshops I’ve presented on Social Media Marketing have asked the interesting question “what is a good engagement rate on Facebook”.
My answer to the question about average engagement rates on Facebook pages have usually been the following:
- Above 1% engagement rate is good,
- 0,5%-0,99% is average and
- below 0,5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
Your Facebook engagement rate is likely to fluctuate a lot. So you should be monitoring your rate of engagement on a consistent basis.
SocialBakers analyze and monitor engagement on Facebook pages.
Social media monitoring and analytic specialist SocialBakers, came up with the average engagement rates you see below. They align well with my own experience based on years of Facebook experimentation.
If these numbers are true, it also means that the 90-9-1 rule of thumb for social networks is under attack.( The rule that suggests that 1% is your naturally engaged audience, 9% your infrequently engaged audience, and 90% your unengaged audience.)
Check the Facebook engagement matrix below
The first number indicates the number of likes/fans (k = thousands) and Average Engagement Rate means percentage of community members who either liked or commented on wall posts
NUMBER OF FANS/LIKES vs. Average Engagement rate
- 0 -10k 0,96 %
- 10k – 20k 0,29 %
- 20k – 50k 0,21 %
- 50k – 100k 0,19 %
- 100k – 200k 0,16 %
- 200k – 500k 0,13 %
- 500k – 1 000k 0,11 %
- 1 000k - ~ 0,09 %
These averages were calculated based on analytics from more than 500.000 active Facebook pages – so should carry significant weight. Now remember these numbers change constantly and the average Facebook engagement rates seem to decrease month after month. This is largely because of Facebook EDGE, which I will cover in an upcoming post.
Now may be a good time to go check how your Facebook pages compare to the numbers above. You can connect with my Facebook Page here
Get more stories like this about Facebook engagement tactics – signup free to The Mind-Box newsletter for marketing professionals here
About the author
Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.
Video sharing on Facebook outperforms other content types in 5 out of 6 industries according to new reportRead story
Check my review of Crowdbooster for social media monitoringRead story
O meu conselho para os marketeers é que parem de brincar April 1, 2013
Marketing automation daily March 30, 2013
Follow Michael Leander: