How to spot the strength of your digital social footprint by using a smart tool

  • digital footprint

It is hardly any secret that you, I and everyone else leave massive amounts of digital social footprint out there in the internets. But how do you get insights that will tell you how strong your digital footprint really is? Here is one tip for you and a fair tool for you

OK, I admit that I have a passion for benchmarks and numbers. Not just for the sake of benchmarks and numbers. But because insight can help to understand what to improve and potentially also provide ideas of how to improve certain areas.

This article will point you to a tool that can can give you insight on how strong your digital footprint is. Hopefully in turn this insight can help you understand what you need to do to improve your presence. At the bottom of this article you will find links to other articles pertaining to measuring your digital/online presence along with links to some tools that you might want to check out.

But first let’s have a look at why your digital footprint is becoming more and more crucial. And let’s use the example of you as someone who one day are in the position of securing a new job.

With the internet our behavior has changed. We rely less and less on traditional reference checking (by phone, through postal mail) . Now we tend to rely more and more on what information we can find in our favorite social networks and in the social media sphere in general.

Becoming Edgar Hoover of the internets
I don’t know about you, but for me places such as Linkedin, Xing and Facebook are the first place I check to learn more about a potential business partner. Or to learn about someone whom I might consider employing. Or to “check-up” on people or companies I already know.

This is particulary true – for me – when approached by a conference organizer or meeting organizer. I think that I have come into a habit where I form an opinion about a company or person solely based on what I can find in “the internets”. Even before speaking to someone I make up an opinion. Sad, but true.

Now, that doesn’t mean that I write people or companies off just because they don’t have a proper digital presence or an impressive social footprint. Especially not for B2B business transaction purposes. And I am sure I am not alone in my adapted behavior.

If potential business partners, potential employers and other people of importance, rely on what they find about you in the internets, then it might be a good idea to build into your digital life some methods to frequently gauge how your digital presence compares to others, and to check what sort of digital footprints people might find about you.

How monitoring and scoring tools can help
digital footprintThere are many monitoring and scoring tools available that can help you understand how good your own digital presence is. And tools that can give you a consolidated view of the footprints you have left while wandering around the internet.

One of those tools is called KGB People (yes!). I have written a short article about that tool here.

Another one is called MyWebCareer. The screenshots that you see on this page are from that service. Here is how they introduce themselves

“Our objective is to provide consumers with insight into their Professional Online Brand and to offer tools to make this data accessible, manageable, and actionable.We use sophisticated link analysis, visualization, and semantics technologies to enable you to quickly evaluate and explore data that may relate to you.”

See if you can beat me
You can check out MyWebCareer here and get yourself a free account. Why not see if you can beat my score. At the time of writing this my score was 807, which, according to MyWebCareer, means that I have an outstanding professional online brand. Wow.

But don’t get too carried away. While it is nice to be able to benchmark how you fare against others, the most important thing is for you find areas where you can improve your digital presence.

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2017-01-05T14:58:22+00:00

About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing.

A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries.

Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.