Tourism marketing: Is this the best Portugal can do?

The quality of tourism marketing often angers me. This article tells you why I got upset about how Portugal tries to attract tourists through an advertisement in the UK version of National Geographic. So it was around 4:15 am on Saturday morning at the Cavendish Hotel in London. I was there to speak at EADIM (about [...]

Gone was my enthusiasm and so the leads that I had come to love

It was with great enthusiasm that I ventured into the fascinating new world of social network advertising. A lead-generation-addict by heart, Facebook advertising became the love of my marketing life. And this is the story of a marketing love relationship gone bad. The social networking hunting grounds were completely virgin market to me in early [...]