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Tourism marketing: Is this the best Portugal can do?

2017-11-30T11:06:32+00:00

The quality of tourism marketing often angers me. This article tells you why I got upset about how Portugal tries to attract tourists through an advertisement in the UK version of National Geographic. So it was around 4:15 am on Saturday morning at the Cavendish Hotel in London. I was there to speak at EADIM (about [...]

Tourism marketing: Is this the best Portugal can do? 2017-11-30T11:06:32+00:00

Gone was my enthusiasm and so the leads that I had come to love

2017-01-05T14:58:22+00:00

It was with great enthusiasm that I ventured into the fascinating new world of social network advertising. A lead-generation-addict by heart, Facebook advertising became the love of my marketing life. And this is the story of a marketing love relationship gone bad. The social networking hunting grounds were completely virgin market to me in early [...]

Gone was my enthusiasm and so the leads that I had come to love 2017-01-05T14:58:22+00:00