b2b marketing

B2B marketing videos doesn’t have to be boring

2017-01-05T14:58:17+00:00

B2B marketing videos are often technical and boring. But they don't have to be. These examples from AkzoNobel proves that B2B marketers too can create compelling and engaging videos.  At a speaking engagement with AkzoNobel, I learned about the videos you are about to see. All three are great examples of what B2B marketers can do with [...]

B2B marketing videos doesn’t have to be boring 2017-01-05T14:58:17+00:00

3 Voices Strategy Revealed for the First Time: Video with Jonathan Winch

2017-01-05T14:58:21+00:00

Jonathan Winch is the co-author of The Death of Propaganda - a new book particularly relevant for B2B marketers. In this interview with Michael Leander he reveals what the 3 Voices Strategy is all about and why it is important. Stay tuned for more information about the 3 Voices Strategy framework - subscribe to thje [...]

3 Voices Strategy Revealed for the First Time: Video with Jonathan Winch 2017-01-05T14:58:21+00:00