email marketing

  • Marketing automation guide

Marketing automation guide: Getting started

Marketing automation guide: quick start to get your thought processes going
  • Email marketing tips Jeffrey Rohrs

Email marketing tips from 4 leading email marketing experts

Email marketing tips from leading email marketing experts. Quick to view.
  • Reveal based marketing Robert Haydock

Reveal Based Marketing – get free guide and lookbook

Learn what reveal based marketing is about. See this interview with Robert Haydock
  • marketing automation

Marketing automation on Twitter: Best marketing automation Tweets this week

See the best marketing automation tweets from this week
  • Email marketing and mobile marketing opens

Email marketing infographic Open rates on mobile surpassing desktop according to Return Path

Email marketing infographic shows that open rates on mobile devices are surpassing open rates on desktop. The numbers will vary a lot from market to market, but email marketers need to pay attention to this development.

The email marketing infographic email marketers need to act on
I’d advice you to study Return Path’s Infographic on this […]

  • forms to fill in email marketing

Email marketing acquisition: How many fields are optimal for your forms?

How many fields should you include in your email marketing acquisition forms?
  • Michael-Leander-banner.gif

Direct marketing tips & experts insights from the GMA: Email, insurance, f-commerce

The GMA just published three great articles. Go have a look.
  • Response rates for direct marketing comparisons

Which is the most effective marketing instrument? A look at response rates vs. cost per order or cost per lead

It is impossible to count the number of times I have overheard smart marketing agency type people or cool client side marketing people discuss response rates.

Or the number of times I have overheard email marketers talk about how cheap email marketing is compared to, for example, direct mail.

I always wonder why marketers don’t talk about […]

  • andy owen copycat

Andy Owen’s presumptions are wrong and illegal: email permission marketing

I have no bones to pick with copywriter Andy Owen. On the contrary I think he is one to watch in the direct marketing space. One who can teach you valuable lessons. But don’t ask him for advice on permission marketing or you might “go to jail”.

(English is not my native language hence my written […]

  • email marketing day 2011

Email Marketing Day Presentations

Michael Leander's presentations from the Markedu web seminar: Email Marketing Day @Your Desk.
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