Email marketing infographic shows that open rates on mobile devices are surpassing open rates on desktop. The numbers will vary a lot from market to market, but email marketers need to pay attention to this development.
The email marketing infographic email marketers need to act on
I’d advice you to study Return Path’s Infographic on this […]
Which is the most effective marketing instrument? A look at response rates vs. cost per order or cost per leadMichael Leander
It is impossible to count the number of times I have overheard smart marketing agency type people or cool client side marketing people discuss response rates.
Or the number of times I have overheard email marketers talk about how cheap email marketing is compared to, for example, direct mail.
I always wonder why marketers don’t talk about […]
I have no bones to pick with copywriter Andy Owen. On the contrary I think he is one to watch in the direct marketing space. One who can teach you valuable lessons. But don’t ask him for advice on permission marketing or you might “go to jail”.
(English is not my native language hence my written […]