research

Creating a culture of experimentation is a critical success enabler for social media

2017-11-30T11:22:28+00:00

For years I have been talking about how "Failure is a huge part of your success" and the importance of creating a culture of experimentation. Now a North American study conducted by Booz & Company with Buddy Media confirms that North American marketers "gets it". 88% says that creating a culture of experimentation is a [...]

Creating a culture of experimentation is a critical success enabler for social media 2017-11-30T11:22:28+00:00