• customer retention tips

CMO Talk: How to increase customer retention and how to improve data driven marketing through profiling

Marketing objectives and how profiling impacts data driven marketing is the topic of this CMO Talk. Go watch it....

Guest lecture at IBA Karachi, Pakistan: Michael Leander’s talk about “social fool or social cool?”

Video, slides and pictures from Michael Leander's talk at IBA Karachi
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Direct marketing workshop Wazzap in Estonia: Summary of direct marketing talk

Scroll down to get slide deck and videos presented at the direct marketing (mini) workshop to an engaged audience of 60 people in Tallinn – Estonia.

Organized perfectly by Best Marketing, the premise was to talk about integrated direct marketing campaigns. Here is a quick summary along with the slide deck and other resources.

In all honestly, […]

  • steffan aquarone from video

Online video marketing: interview with Steffan Aquarone, producer of Tortoise in Love

Michael Leander spoke to online video marketing expert and speaker Steffan Aquarone in conjunction with a speaking engagement in Vilnius, Lithuania.

See the interview, which talks a bit about good strategies for online content and gives you some good motion picture advice from the producer of the new film “Tortoise in Love”.

Breaking news: Steff’s movie “Tortoise […]

  • rodirect group hug sm

RODIRECT 2011 in Bucharest – slides and video excerpts

The RODIRECT direct marketing conference organized by ARMAD took place in Bucharest on 2 November. Below you will find slide decks and comments.

Some 60 Romanian marketing professionals registered to attend the RODIRECT conference on 2 November 2011. The conference had presenters such as Mathilde Fiquet from FEDMA in Belgium, Axel Wallin from ROI […]

  • romanian direct marketing rodirect

Report and slides from Rodirect Masterclass in Bucharest

The Rodirect 2011 took place from 1 to 3 November in Bucharest, Romania. Michael Leander delivered an email marketing and social media marketing masterclass on the first day. Organized by ARMAD, it was sponsored by Wellington IT, Mediapost Hitmail and Proximity Romania.

Some 30 Romanian professional marketers including client side folks from Adidas, Mercedes, Studio […]

  • email marketing day 2011

Email Marketing Day Presentations

Michael Leander's presentations from the Markedu web seminar: Email Marketing Day @Your Desk.
  • Speaking and traveling planning

Internet tools I use: TripIt for keeping up with travels

A quick introduction to a travel planning tool
  • boring speakers

The entertainment in marketing training: Avoid boring marketing speakers, but get the right mix of laughs and learnings

Am I the only one who find that too many marketing and business presentations are a tad too boring?
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