Jonathan Winch is the co-author of The Death of Propaganda – a new book particularly relevant for B2B marketers. In this interview with Michael Leander he reveals what the 3 Voices Strategy is all about and why it is important.
I have had the pleasure of reviewing an early “pre publication” copy of The Death of Propaganda. And I personally think it is an excellent piece of work. The book introduces a new concept. Named the 3 Voices Strategy, Jonathan Winch and co-authors touches upon something that I find highly relevant and useful for B2B marketers.