3 Voices Strategy Revealed for the First Time: Video with Jonathan Winch

  • 3 voices strategy from the death of propaganda book

Jonathan Winch is the co-author of The Death of Propaganda – a new book particularly relevant for B2B marketers. In this interview with Michael Leander he reveals what the 3 Voices Strategy is all about and why it is important.

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I have had the pleasure of reviewing an early “pre publication” copy of The Death of Propaganda. And I personally think it is an excellent piece of work. The book introduces a new concept. Named the 3 Voices Strategy, Jonathan Winch and co-authors touches upon something that I find highly relevant and useful for B2B marketers.

>> You can learn more about Jonathan Winch at this agency website here
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About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.