13 sexist advertisements no one would print today

  • 13 sexist advertisements no one would print today

13 sexist advertisements no one would print today

Sexist advertisements from the past – history of advertising

While brushing up on the history of advertising, I came across several vintage sexist advertisements that shocked me. These advertisements are so sexist that it is easy to think they are fake or fabricated ads. But they aren’t.

It is hard to imagine, but the sexist advertisements you are about to see were indeed printed in newspapers and magazines back then. I am pretty sure no serious media would not print any of these today – and rightly so.

Have a look for yourself. You can find more vintage advertisements on my Pinterest board here – or on Facebook here

I’ll let you comment and share – and remember: don’t blame the messenger

Sexist advertisements from Kellogg’s and Van Heusen

13 sexist advertisements no one would print today

“…The harder a wife works, the cuter she looks.”  Doesn’t get much more sexist than that. That is – unless you take into account this atrocious Van Heusen advert.


The history of advertising is shocking – check this out

13 sexist advertisements no one would print today

Personal hygiene is important. She was careless about Feminine Hygiene – so her husband would gladly have traded most of her other virtues to correct this one fault.


Sexist vintage restaurant advertisement

13 sexist advertisements no one would print today

“Keep her for a pet and eat at our place”. What kind of man would have fallen for that ad back in the day? I hope not very many.


Get the “Why you should beat your wife” booklet for cheap

13 sexist advertisements no one would print today

Many millennials might think this is a prank. But it isn’t. This sexist advert was printed in newspapers and magazines.


Sexist ad from United Air Lines – Men only

13 sexist advertisements no one would print today

Perhaps this wasn’t really a problem when the ad was printed. But it would be today.


Heinz Ketchup overstating its value – but this woman will use any trick to get her man home – apparently

13 sexist advertisements no one would print today

The exaggeration is just too thick. Did people really buy into ads like these?


Pitney Bowes Postage Meter sexist ad from 1947

13 sexist advertisements no one would print today

It is never okay to kill anyone. But the headline probably worked well at grabbing the attention of the audience. Did it sell more postage meters? I don’t know, but surely do not hope so. (Pitney-Bowes are still around)”


“…You bet your sweet Telex operator it is” sexist ad from Datacomp

13 sexist advertisements no one would print today

Interestingly the ad features a young woman with ginger hair. Did they deliberately avoid using a blonde woman for this ad? Can’t quite make up my mind about this one.


The advert says “Lucky Tiger gets the gals – which one do you want?”

13 sexist advertisements no one would print today

Another stupidly exaggerated value proposition. The idea is if a man uses Lucky Tiger hair tonic he can pretty much choose any girl he wants. Ridiculous.


No way! “Free booklet to train your wife in 5 easy lessons?”

13 sexist advertisements no one would print today

This ad is recent. But that doesn’t make it any better.

13 sexist advertisements no one would print today

I am a man. And I find this sexist advert highly objectionable. In fact, I think the agency, the brand owner and everyone else involved should be hung from their ….


Crazy sexist advertisement from Schlitz – the beer company.

13 sexist advertisements no one would print today

Oh, my. And that concludes this list of appalling sexist advertisements from the past.

>  You want to see more vintage sexist or provocative advertisements? check out my board on Pinterest here

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2017-11-30T12:09:08+00:00

About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.