ACE Masterclass: improve integration between content, automation and email marketing
The ACE Masterclass focus on the integration between content, marketing automation and email marketing. It takes place in Frankfurt, Germany in May.
In conjunction with the third edition of the DialogSummit in Frankfurt, I will be delivering the ACE (Automation, content, email marketing) marketing masterclass.
The ACE masterclass will provide marketers with insights on how to improve the integration between content marketing efforts, marketing automation and email marketing. The masterclass will be delivered in English and is organized by Vienna based Succus.
The ACE masterclass will cover these topics
How to make smarter content marketing decisions
How to effectively implement your best content ideas for maximum impact
Why you need to switch your thinking from content to content in context and how to do it.
How to apply lead scoring based on content in context behavior – and how scores affect your email- and marketing automation
Best practices for marketing automation and email marketing
Effective techniques to improve key metrics for email marketing and marketing automation
Inspiration that will help you think differently on how you approach FTT: frequency, targeting and triggers
Maximum capacity of 25 attendees. The event takes place at the beautiful Steigenberger Airport Hotel – a short drive from Frankfurt International Airport.
Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing.
A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries.
Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.