CMO Talk: Lead acquisition and lead conversion for marketers

  • Jacques de villiers

CMO Talk: Google Hangout with Jacques de Villiers for a talk about best practices in lead acquisition and lead generation. In this 30 minute talk you get input on important aspects of demand generation. Jacques – with his 20+ years experience in sales management and sales training – gives good advice on different aspects of lead acquisition. 

Don’t have time to watch now? > Free newsletter here > Visit Jacques de Villers for more input > Here is another resource about lead generation

See the video below and then scroll down to read more tips

5 lead acquisition and lead conversion tips you want to know

Many marketers are busy chasing leads. But few marketers have put their lead generation efforts into an effective system. Here are 5 things should think about if you want to improve your lead generation and lead conversion results.

  1. Be clear about what type of leads you would like to attract
  2. Have clear definitions for “marketing leads” and “sales leads” respectively
  3. Think about how you can nurture leads
  4. Understand how you can apply lead scoring, which will help you know when to move a “marketing lead” to become a “sales lead”
  5. Be sure that you constantly monitor your lead acquisition costs as a very minimum metric, but even better if you are able to measure Cost per new Customer Acquisition or Cost per Order

In coming blogposts I will provide some practical insights on how to address each of the 5 important lead generation components above.

What to do next?

 

 

 

2017-01-05T14:58:18+00:00

About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.