David Meerman Scott interview talks about his best-selling marketing books

  • Michael Leander talks to David Meerman Scott

Books from David Meerman Scott - best-selling marketing booksApart from being a popular marketing speaker, David Meerman Scott is an icon in the social media and PR industry having authored several international bestselling marketing books including The New Rules of Marketing & PR and Real-Time Marketing & PR.

Michael Leander talked to him about his new book Newsjacking in this live video cast.

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Newsjacking is, as the name suggests, the art of jacking the news. David Meerman Scott’s newest book gives you concrete advise on how to interact with media in this day and age. Watch the interview below.

In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.

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About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.