Apart from being a popular marketing speaker, David Meerman Scott is an icon in the social media and PR industry having authored several international bestselling marketing books including The New Rules of Marketing & PR and Real-Time Marketing & PR.
Michael Leander talked to him about his new book Newsjacking in this live video cast.
Newsjacking is, as the name suggests, the art of jacking the news. David Meerman Scott’s newest book gives you concrete advise on how to interact with media in this day and age. Watch the interview below.
In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.
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