At Markedu’s recent web seminar Email Marketing Day at Your Desk, Michael Leander presented twice. Below you can find the presentations and a few words to go along with them.
First of all, it was a pleasure to moderate and present at the Email Marketing Day. Sadly the first presenter was not able to make it due to a sudden death in the family. So I had to step in with an improvised presentation – which is the first one below.
For me it is interesting how many marketers do not pay attention to the decisive moments in the life of prospect and customer relationships. What I tried to explain in the presentation is the importance of the first 30 days in the life of an email subscriber. Signing up for literally hundreds of email newsletters, I am flabbergasted on how few of them have a good welcoming program put in place.
Moderating a full day web seminar turned out to be a real challenge in itself. My co-moderator’s computer somehow blew up and although he quickly got setup on a replacement computer, his sound wouldn’t work.
Usually presenting on web seminars is rather pleasant and stress-free. But for the second presentation I suppose it is fair to say that I was rather stressed out. The objective with that presentation was to explain how marketers can leverage existing traffic on websites and blogs to drive more subscribers to sign-up for newsletters and email communication. I am not sure that came across very well, but the take away is clear: if you are not already leveraging the “free” traffic coming to your web properties, you should start. All that is required is for you to understand how you best design the sign-up process on your home page and all innerpages of your website.