Inbound marketing expert Ivan Hernandez talks about content marketing

Marketing expert Ivan Hernandez

Inbound marketing has been on many marketers agenda for some time. In this talk, Ivan Hernandez shares some great insights about content marketing and how why it is important that inbound marketing supports a real business objectives.

In short inbound marketing is mostly about attracting visitors to your web-presence and in turn convert these visitors into leads or customers.

Easy said, but not so easy to do.

Reality is that most marketers are poorly positioned to plan and execute an inbound marketing strategy properly. First and foremost, according to Ivan Hernandez, because they aren’t focused on providing value and meeting business objectives.

Watch the video below to learn how to overcome some of the most common inbound- and content marketing challenges.

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