Inbound marketing talk with former flying trapeze artist and inbound marketing expert Ivan Hernandez

  • flying inbound marketing and content marketing talk with Ivan Hernandez
Inbound marketing expert Ivan Hernandez talks about content marketing

Marketing expert Ivan Hernandez

Inbound marketing has been on many marketers agenda for some time. In this talk, Ivan Hernandez shares some great insights about content marketing and how why it is important that inbound marketing supports a real business objectives.

In short inbound marketing is mostly about attracting visitors to your web-presence and in turn convert these visitors into leads or customers.

Easy said, but not so easy to do.

Reality is that most marketers are poorly positioned to plan and execute an inbound marketing strategy properly. First and foremost, according to Ivan Hernandez, because they aren’t focused on providing value and meeting business objectives.

Watch the video below to learn how to overcome some of the most common inbound- and content marketing challenges.

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About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.