Interviewed by Olivier Soares from Turismo 2.0: Tourism Marketing talk

Recently I was interviewed by Olivier Soares from Turismo 2.0 during a visit to Portugal. We had a talk about marketing and marketing in tourism. Here is the result.*

Olivier Soares is a very capable expert in tourism and destination marketing. He picked up on the article I wrote recently titled Tourism Marketing – Is this the best Portugal can do?. He is himself successful in using social media, and does a really good job of sharing content related to tourism- and destination marketing with his growing audience.

When time permits, I’d like to add additional thoughts on tourism marketing, hotel marketing destination marketing to some of the ideas shared in the interview with Olivier Soares.

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About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.