Recently I was interviewed by Olivier Soares from Turismo 2.0 during a visit to Portugal. We had a talk about marketing and marketing in tourism. Here is the result.*
Olivier Soares is a very capable expert in tourism and destination marketing. He picked up on the article I wrote recently titled Tourism Marketing – Is this the best Portugal can do?. He is himself successful in using social media, and does a really good job of sharing content related to tourism- and destination marketing with his growing audience.
When time permits, I’d like to add additional thoughts on tourism marketing, hotel marketing destination marketing to some of the ideas shared in the interview with Olivier Soares.