John Boghossian is an Iranian marketing expert, trainer and consultant. The author of several best selling marketing books in Farsi, he is one of a handful of marketers who shape the future of marketing in Iran.

During my one week trip to Teheran, I was lucky to sit down and have a talk with John Boghossian. This soft spoken and highly knowledgeable Iranian-Armenian marketing expert shared some of his knowledge in the short video below.

Check around on this blog to find more stories and videos from Iran. If you have questions or concerns about the seminar and conference organizers (Mehdi Homaitabar or Mehdi Tabar) or 128 / ONE28 (Hossein Taheri), do not hesitate to get in touch for references.

You can find Erik Vermeulen’s blog here and the blog of Jacques de Villiers is here

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>> To learn more about John Boghossian, go here