Marketing automation daily

  • Marketing curated by Michael Leander

The Marketing Automation Daily is a daily Paper.li generated summary of articles related to Marketing Automation, Email Marketing and similar topics.

If you are interested in how your business can benefit from automating your marketing processes, you can subscribe to the Marketing Automation Daily right here – The edition below is just a sample of what you will get when you subscribe at no cost to you.

Marketing automation is curated by me with help from Paper.li

small marketing automation robotsEach edition contains articles and stories from many different sources. To be clear; the opinions expressed are not mine, nor do I necessarily agree with all or any of the content included in each edition of paper.

I know that many “experts” believe that automation can solve all of your marketing problems. And there are many evangelists out there whom – sadly – really believe that almost all of your communication can be put on auto-pilot. In my opinion that is nonsense.

Automating any type of processes – marketing, sales, customer service – should be done smartly. You really do not want your audience to think that a machine is talking to them. It has to come natural.

For starters, you may want to think about where the low hanging fruits are? Which parts of your marketing can benefit from an automated processing?

Since I have been away from this part of our industry for a while, I plan to write some quick-and-easy guides to how you can plan this whole thing effectively. And give some advise on what do do, and what not to do. All based on my own personal experience of course.

Would you like even more stories related to marketing automation?

Go here to sign-up for the 360 Degree Dialogue Brief – that will get you my newsletter from time to time. Free of course.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

2017-01-05T14:58:19+00:00

About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.