Marketing Automation talk with Calvin Ayre’s Rebecca Liggero
Calvin Ayre’s ace video reporter Rebecca Liggero asked Michael Leander about marketing automation at the iGaming Supershow conference in Amsterdam.
See the marketing automation talk below
The iGaming Supershow marketing conference in Amsterdam targeted the gaming community. Interestingly most brands in that industry are experts at customer acquisition but don’t seem to focus much on customer retention. Marketing automation is one of many different ways to retain and grow customers.
One wonders why the principles of customer lifetime value and increasing share of wallet seemingly aren’t used much in the gaming industry. Get the free Mind-Box newsletter for more marketing automation and digital marketing inspiration.
See Rebecca Liggero and Michael Leander talk Marketing Automation in this video
If you are seeking solutions that can help you improve customer acquisition, customer nurturing and customer retention and would like to explore what marketing automation can do for your business, get in touch with Michael Leander here.