Retail marketing trends: how to create and deliver excellent and personalized customer experiences in all channels is a big question for retailers right now. Maarten-Jan de Wit from SAP shares some great insight in this interview.
At the Middle East Retail Forum in Dubai the buzz this year was very much on how to improve the customer experience. With their hybris marketing and customer experience platform the global behemoth SAP seems to have a strong offering for retailers.
Tips for improving the customer experience in retail
I spoke with Maarten from SAP MENA about his view on creating personalized customer experiences. Listen in to get some great advice on how to approach the omnichannel challenge here:
Personalized customer experience tips summary
Maarten shares some great points. Retailers should especially take note on the following points mentioned in the video:
> 1to1 marketing and customization are the biggest topics in retail right now
> SAP is bringing a lot of (new) innovation to the retail industry – one of those offerings is SAP hybris
> Serving customers in real-time is crucial for retailers
In the story about Maarten’s grandmother, he mentions the importance of knowing our customers inside out. Something that is becoming increasingly important.
Free resources on retail marketing and customer experience
- Whitepaper from SAP hybris: from web rooming to showrooming
- A Perfect Match for a Personalized Customer Experience: Product paper
- How to Transform your Business for Omni-Channel Success: A 10-Step Guide to Commerce Excellence
Michael Leander take-away in brief
Although I follow the marketing technology space very closely, I did not know about SAP hybris. And I have never heard SAP hybris mentioned in conversation with other experts. But I must say that the solution sounds very promising indeed. So recommend you to have a look at the Hybris website here