Steve Jobs talks about marketing and makes a lot of sense

  • Video with Steve Jobs talking about marketing, branding and positioning

Steve Jobs of Apple talks about marketing and makes a lot of sense in this video from 1997. At the end of the video he introduces the Apple Think Different TV Commercial, which apparently never aired.

Even if you don’t think of yourself as a brand marketing specialist, I think you just might be inspired by the first 3 minutes of this Steve Jobs talk about marketing. What he says makes a whole lot of commonsense. Yet many of us are guilty of not using our commonsense marketing when we approach our brand and positioning, not to mention points of differentation.

As you may remember, Steve Jobs was a pioneer in many areas of technology and business. But he also put his mark on the world of marketing and branding.

The Apple Computer TV commercial from 1984 was quite different from anything else the industry put out there in terms of TV commmercial during that era. Watch it for yourself here:

If you are interested in other Apple TV Commercials, check the video below


About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.