How to get more concrete results from Twitter marketing activities is a head-ache for many marketers. Many end up growing a large Twitter following, but still finds themselves not getting the results they were looking for. This little piece may help you get back on the right track.
Reality for most Twitter marketers is that they setup activities to acquire followers, but more often than not end up attracting followers whom don’t speak their language and aren’t really interested in the Tweeted topics.
So if you are like most Twitter marketing users, you probably know that you aren’t getting the results you were looking for. And you may be wondering why.
Well, I am in exactly the same situation for some of the Twitter accounts I run. In particular this one . When that account had around 5.000 followers it was doing really well. It enjoyed an average of 100 clicks on each Tweet – that’s 2%. But for the past 12 months results have gradually declined. With some 16.500 followers these days I am lucky if I average 75 clicks – that’s less than 0,5%.
Since Twitter is a topic I speak about at workshops, seminars and in-company training courses, I decided to do a bit of research to better understand why my followers aren’t reacting to my Tweets as I would like them to.
But let’s state the obvious first; I know that the quality of the content I have shared with my followers have not always been up to par. That is a surely one of the reasons why the results have declined.
Another reason is that – up until yesterday – I knew very little about my Twitter followers. So that is what I set out to find out. Check what I learned by using a nice, new tool. Go to the bottom of the page to learn about the tool I used.
1. First I wanted to learn where my Twitter followers live – the result surprised me
What you see below is a subset of 5.000 of the 16.500 Twitter followers on the @michaelleander account. I had expected a larger proportion to be based in North America. I was wrong.