Tryvertising and an interview with Kjero

  • Stefanie King Tryvertising with Kjero Austria

Tryvertising makes a lot of sense. Ever since I came across the concept years ago when a neighbor of mine was part of a tryvertising campaign for cigarettes (!) I’ve thought that this type of research is a great method.

Recently I met up with Stefanie King and Thomas Metzler from Kjero during a visit to Munich, Germany. Kjero is a startup based in Innsbruck, Austria specialized in Tryvertising and Word of mouth. Based on the feedback from their first customers, it seems that Kjero are doing everything right, and I’d like to take this opportunity to endorse them.

Watch the video interview with Stefanie and Thomas here and go here to learn more about Kjero (website currently only in the German language)

>> Go here to learn more about Kjero

>> Stay tuned for more like this – sign up for The Mind-Box here or get Michael Leander Company’s 360 degree dialogue newsletter here

2017-01-05T14:58:22+00:00

About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.