Viral advertising campaigns / TV ads in Egypt during Ramadan 2012

Blogger Nehal Nesham put together a great presentation covering the advertisement “buzz”, as she calls it, during Ramadan 2012 in Egypt. Watch and learn from her slides below.

While integration of campaigns in Egypt still has a far way to go, Nehal’s study does show some interesting trends among some of the leading brands (and big budget advertisers).

Most Buzzing TV Ads in Ramadan 2012 from Nehal HeshamThe slides also includes some interesting thoughts on Pepsi’s Ramadan 2012 fundraising campaign. While I do not pretend to be an expert on the mechanisms on the Egyptian advertising market or the consumer mind of Egyptians, I never thought that Pepsi’s approach deserved any merit. Reading some of the commentary, I suppose Pepsi only got what they deserved.


About the Author:

Michael Leander is an award winning international speaker, trainer, consultant and board member. He speaks about topics related to marketing automation, email marketing, social media marketing, digital marketing, direct marketing, CRM and loyalty marketing. A consistently highly rated keynote speaker, marketing workshop trainer and panelist, he has shared his knowledge in more than 40 countries. Practicing what he preaches, Michael Leander also shares his knowledge and ideas on his blog and in all of the most popular social channels. Michael Leander hails from the Kingdom of Denmark.