There are tons of attempts on creating viral video advertisements out there. Check YouTube on any given day, and you’ll see.
Researching for something new, I came across a viral video advertisement, which surprised me. It had an unexpected element of “feeling good” about it that I found rather compelling. You can watch it below.
As advertisers speculate on how to create and seed a piece of video advertisement hoping it will blow into an overnight sensation (go viral), it is fair to say that most fails – and some fail miserably.
In point of fact, I personally think that creating a video with an objective to make it hugely popular online is one of the very hardest things to do in modern marketing.
I found the video below – created by Casey Neistat (check his YouTube channel for more stuff) for Nike – to be incredibly compelling.
What do you think? Closing in on 8 million views it is obviously popular. In fact so much so that Nike says it is one of their best viral videos ever. To keep the good feeling alive, I am not going to ask how much more product Nike will sell from the success of this one video.
Personally, I think the video has become so popular for these reasons;
- the little quotes strategically placed throughout the video are a stroke of geniuses on the part of the filmmakers and are highly motivational and uplifting
- it tells a story
- the mood, the mood, the mood. The music fits the moving images well.
- although the video is 4 minutes, 36 seconds long, it keeps the viewer engaged.
- it may take some viewers on a dream safari wishing they too could go on a journey like that
So there you have it.
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P.S. The Mahatma Gandhi quote was one of my favorites. Watch the video above to see the other super good quotes