In this improvised marketing tip Michael Leander talks about permission marketing. Using an example from a direct mail campaign from a bank, he explains why permission marketing is relevant in all media channels.

Permission marketing is the act of communicating based on consent. Most marketers wrongly assume that getting permission to communicate only is about electronic channels such as email and mobile messages. In this video Michael Leander talks about this exceedingly important marketing topic.

See below how you can win one copy of a great bestselling direct & digital marketing book

In the video Michael shares his views on cross-media permission marketing and also gives you an example of how a bank showed good style by including a “stop communication” reply coupon in a direct mail.

When you watch the video, you will also see Michael endorsing a book written by Seth Godin. It is titled Permission Marketing and it is highly recommended that you get your hands on this bestselling marketing book. It does give you a great introduction to why getting consent to communicate across all channels is important to your brand.

You can get the Seth Godin Permission Marketing book right here

Win Commonsense Direct & Digital Marketing book – it is easy

You can win a copy of Drayton Bird’s Commonsense Direct & Digital Marketing book by doing one of the following:

To get two chances to win do this:
Go to Michael Leander’s page on Facebook – if you haven’t already “liked it”, do that and then post your thoughts about how permission marketing applies to your organisation. You can talk about things you have done, things you plan to do, random thoughts, opportunities, threats – anything that comes to mind regarding permission marketing. You can also post a question.

To get one chance to win do this
Go to Michael Leander’s page on Facebook – if you haven’t already “liked it”, do that and then post a link to your favorite marketing book.

If you are not active on Facebook, all you have to do is comment on this page, or mention @michaelleander with the hashtag #marketingbook on Twitter. You can follow Michael on Twitter here