You can read the very short version of Michael Leander’s bio here
Failure is a huge part of success in marketing
Following a career in sales, marketing and management, Michael Leander began public speaking professionally in the second half of 2008. In the years preceding, he frequently spoke as an industry expert at conferences, seminars and trade-shows. Since 2008 he has presented in front of thousands of marketing professionals in more than 40 countries.
Driven by an increasing desire to inspire and teach others Michael Leander ventured into the speaking and training circuit in 2008. His burning desire to convince marketers about the importance of “objective focus through marketing metrics” (Return on Marketing Investment), multichannel marketing, recipient control, data quality, customer retention and the opportunities presented by direct marketing and digital marketing is his main driver.
He believes that “a man’s errors are his portal of discovery” . After a long career in sales and marketing, Michael Leander honestly admits that he has made a great many necessary mistakes in his career. And continues to do so.
Ask any of the consistently successful marketers and they will tell you. Doing it and making the mistakes is easy. But understanding what to learn from these mistakes and then in turn use that new knowledge to improve is essentially what the best direct an digital marketers do well.
Michael Leander is known for his engaging and dynamic presentation style. Hundreds of marketing professionals from more than 75 different nations have labeled him “funny“, “entertaining“, “real expert“, “inspirational” and “most valuable speaker”
20 years of experience
Grounded in his 20 years of corporate experience from publishing, IT software, printing, IT distribution, e-services and marketing consulting, he is a hands-on marketing expert. And one that does his utmost to practice what he preach. That is why you will experience Michael Leander’s presence across multiple marketing platforms. From this blog, to his presence on Linkedin, Facebook, YouTube, Xing and Twitter. And of course you find Michael Leander honing his skills on Google Plus as well.
Experience is a great teacher
Having lived and worked in Asia, North America and Europe, Michael Leander currently resides in Scandinavia with his wife and their three children. With a truly international background, he is accustomed to quickly understanding and relating to different cultures, which his many endorsements will attest to.
But Michael continues to add relevant experience to his portfolio of marketing skills. He has experimented with some success in developing communities of various sizes and quality in the social media space. For example
- Chief Marketing Officer’s Exclusive on Xing (aka Marketingboss)
- Chief Marketing Officer’s Exclusive on Linkedin
- Michael Leander Page on Facebook
- The Email Marketing Masterclass on Linkedin
Retaining clients keeps it real & relevant
As the CEO of Michael Leander Company and the founder of Markedu, Michael Leander continues to work with a handful of consulting clients at any given time. He believes it is important for the quality and value of his presentations to include these practical experiences. He is also involved in several other operational ventures, which ensures him a constant flow of concrete input and case studies, which he in turn may use in his direct and interactive marketing presentations.
Michael Leander differentiates himself from many speakers, trainers and “experts” by the fact that he has significant experience from the client side – as well as from the consulting/agency side.
He says “When I worked as a CMO or CEO I unfortunately experienced many agency people who really didn’t have a clue. While they were nice, creative and smart people, they just didn’t know how a business really works. Experiencing the day-to-day operational issues, politics, obstacles, financial and priority issues businesses are faced with, is a an asset to any individual.
Abstract of Michael Leander’s work experience
Michael Leander’s first two jobs saw him selling door-to-door and working as a telemarketer in Florida, USA. A valuable experience, which later proved a great ballast for his continued career in marketing and sales.
In his early career, Michael Leander worked as a sales manager in publishing, as a consultant in advertising, as a sales- and marketing manager in a printing company and as an entrepreneur publisher of free newspapers and magazines. These positions were challenging and – for the most part – very hands on. Michael marketing by doing. And using many different channels.