The Chartered Marketing Analyst Certificate Course takes place in Dubai from 24 to 28 April 2017
Popularly referred to as the CMA Course – the Chartered Marketing Analyst Certificate Course – will take place in Dubai for the third time. This highly rated five-day marketing certificate course covers a range of important strategic and tactical marketing topics.
Attendees completing the course will join an exclusive alumnus of past graduates.
They include esteemed marketing professionals from organizations such as Coca-Cola, RwandAir, LaFarge Cement, Lapfund, Uganda Telecom, Pride Microcredit, AAR Insurance and others.
MBA-level marketing certificate course learnings
Attendees at The Chartered Marketing Analyst Course in Dubai will benefit from MBA-level strategic marketing and tactical marketing training needed to make strong marketing and sales decisions. Attending will provide attendees a greater understanding of practical marketing fundamentals. These include market-oriented strategic planning and market research.
The marketing certificate course also covers important aspects of understanding buyer behavior, modern methods for target market selection and identification, competitive positioning, product and service planning, new distribution channels, and integrated marketing communications.
Course learning areas include:
- Examine the value that brands provide to both the company and the consumer
- Evaluate how consumers’ knowledge of your brand affects their response to marketing activities
- The future of marketing; what you need to know to prepare yourself and your organization
- Enhance your organization’s engagement with customers and increase your organization’s overall market share through smarter digital marketing strategies
- A review of successful case studies from the region and around the world
CMA course attendees will learn proven marketing methodologies
Attendees at the CMA Course in Dubai will learn these methodologies:
> ABOA – Attribute Benefit Objection Answer: how to use ABOA to improve the efficiency of your messaging in all channels
> AIDEA – the new AIDA
> OPC – Other People’s Content; how this method can improve your inbound marketing quite significantly
> AID+LIRA – your social media focus will change once you know how to use the AIDLIRA methodology
Excellent course location – enjoy and experience Dubai Marina
The CMA Course Dubai takes place at beautiful Dubai Intercontinental Marina Hotel. There you will be a short walk away from the impressive Dubai Marina. In close proximity to the hotel, you find malls and spectacular tourist sites. Not to mention the world class Jumeirah Beach, which is a short 5-minute walk from the hotel.
Hear what past attendees thought
The Chartered Marketing Analyst Course has been attended by many smart marketers, marketing heads and business professionals from the Middle East and Africa. Hear what Anne from Lapfund said about her participation at the last CMA Course in Dubai:
Learn more about the CMA Course
To get more information on how you can attend, contact A.B.M.C. International
Visit A.B.M.C. International to learn more about how you can attend