Read marketing books to improve your skills
There are thousands of marketing books out there that all contain a certain amount of marketing tips, marketing techniques and methodologies that can help you do your marketing job better.
What you should be reading depends on your current marketing situation and what you want to accomplish in your current role.
My recommendation is to read a good mix of books related to new concepts of marketing, books related to consumer- and business buyer behavior and books discussing specifics of – for example – marketing channels or marketing tactics. Reading books about how other people become successful is also an option if you are seeking inspiration and guidance.
>>> On this Pinterest board you will find a growing list of book recommendations and tips to improve your marketing effectiveness.
Below are a few selected direct marketing and digital marketing books that I believe you should read at least once, if you haven’t already.
- Commonsense Direct & Digital Marketing by Drayton Bird: A classic and extremely well written book about direct marketing. This book got Michael Leander hooked on direct marketing years ago. Read it and get the best introduction to direct marketing you can get. Commonsense Direct & Digital Marketing – buy it now
- Free: Scientific Advertising by Claude Hopkins: It is hard to believe that a book written so long ago can be relevant today. But it is and it is short, sweet and to the point. Allow yourself the time to read the book that has been praised by many direct marketing gurus including David Ogilvy and Drayton Bird. Get your free e-book copy here.
- Permission marketing by Seth Godin. The first book about permission marketing which also is the piece of marketing literature that defines the term. Buy Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
- 1to1 Marketing books by Martha Rogers and Don Peppers: Martha and Don have written many books. I highly recommend that you read ALL of them. Find a list of their books here.
Videos you should see and hear (free and for payment)
MarketingTelly is a free website (disclaimer: owned by Michael Leander) offering thousands of hours of free marketing inspiration via videos, webinar recordings and such.
Go see for yourself on the homepage MarketingTelly.
> See videos related to marketing training here
> See fun viral marketing videos here
Here are two samples of videos from MarketingTelly
Michael Leander talks to Steffan Aquarone about online video
Allan Pease teaching us about behavior of women and men (must see!)
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